Mobile & Tablet Retailing in the UK 2017

  • KMI-172278
  • Feb 2018
  • 124 pages
  • Consumer Goods And Retail
Mobile & Tablet Retailing in the UK 2017

Summary

The UK Mobile & Tablet Retailing report offers comprehensive insight and analysis of the UK mobile and tablet markets, the main trends and hot issues, best in class retailers, and consumer shopping behaviour. It also provides forecasts to 2022 across key retail sectors.

Expenditure via the mobile channel is set to grow by 112.0%, overtaking the tablet market over the next five years, and accounting for 23.8% of all online expenditure by 2022. The growing investment in mobile developments along with the increasing use of social media and familiarity with mobile payments will aid mobile expenditure growth.

Tablet spend is increasing at a slower rate as consumers are choosing to spend more time browsing and buying on their mobiles. Electricals is the only sector where tablet sales are forecast to outperform mobile sales by 2022.

Retailers must have a mobile first strategy and focus on the personalisation of content and products, offering an easy and simple checkout process as well as a variety of delivery and collection options to appeal shoppers' need for convenience.

The report Mobile & Tablet Retailing in the UK 2017 offers comprehensive insight and analysis of the UK mobile and tablet markets, the main trends and hot issues, best in class retailers, and consumer shopping behaviour. It also provides forecasts to 2022 across key retail sectors.

The report provides in-depth analysis of the following -

The hot issues
What people buy
Where people shop
How people shop

Companies mentioned in this report: boohoo.com, ASOS, H&M, Amazon, Mothercare, Harvey Nichols, Next, Made.com, Shop Direct, John Lewis, Sainsbury's, Argos, Tesco, Waitrose, Ocado, Morrisons, Milk and more, Dixons Carphone, iTunes, WH Smith, Waterstones, The Works, Book Depository, Asda, New Look, Marks & Spencer, Missguided, Very.co.uk, Sports Direct, Debenhams, B&Q, Argos, IKEA, Screwfix, Homebase/Bunnings, Wilko, Wickes, Boots, AO.com, Apple, Currys PC World, Game, Hotel Chocolat, Holland & Barrett, Moonpig, Aldi, Thorntons, Poundshop.com, House of Fraser, The Range, Dunelm, DFS, Superdrug, Lush, The Body Shop, Sky, HMV, CeX, PlayStation Network, Steam, Xbox Live, Google Play.

Scope
Food & grocery will see the highest growth on mobile over the next five years, with greater usage, improved websites and apps as well as consumer confidence driving purchases through this channel.
Clothing & footwear, the biggest part of the mobile market, will continue to be the largest driver of mobile spend to 2022. Pureplays such as boohoo.com and ASOS, which target the younger consumer who is more willing to purchase on a mobile device, will boost spend on mobile.
There is an opportunity for home sectors, where retailers have been slower to react to mobile developments, to capitalise on the growth coming from mobile by targeting shoppers who have abandoned purchases or advertising must-have products via social media channels.

Reasons to buy
Utilise our five year forecasts to 2022 for the mobile and tablet markets, and sector penetration to understand the main areas of growth.
Identify the key players in the mobile and tablet markets using our in-depth analysis of how and why certain sectors are performing well in the market to gain strategic insight into this.
Understand the key drivers and inhibitors affecting the market.
Recognise which consumers are shopping via mobile and tablet and utilise analysis of shoppers’ motivations and browsing/purchasing behaviour to enable a better understanding of the mobile and tablet markets moving forward.
Table of Content
1. The hot issues
o Channel drivers and inhibitors
o Main issues in mobile and tablet retailing
o Strategies for success

2. What people buy
o Headlines
o Overall market size
o Market in context
o Overall market growth
o Overall market size
o Market in context
o Overall market size
o Market in context

3. Books
o Sector analysis - Books

4. Clothing & footwear
o Sector analysis - Clothing & footwear

5. DIY & gardening
o Sector analysis - DIY & gardening

6. Electricals
o Sector analysis - Electricals

7. Food & grocery
o Sector analysis - Food & grocery

8. Furniture & floorcoverings
o Sector analysis - Furniture & floorcoverings

9. Health & beauty
o Sector analysis - Health & beauty
10. Homewares
o Sector analysis - Homewares

11. Music & video
o Sector analysis - Music & video
12. Where people shop

o Headlines
o Top 10 retailers
a Table Books top 10 retailers, 2017
b Table Clothing & footwear top 10 retailers, 2017
c Table DIY & gardening top 10 retailers, 2017
d Table Electricals top 10 retailers, 2017
e Table Food & grocery (weekly or regular shop), top 10 retailers, 2017
f Table Food & grocery (food gifting) top 10 retailers, 2017
g Table Furniture & floorcoverings top 10 retailers, 2017
h Table Health & beauty top 10 retailers, 2017
i Table Homewares top 10 retailers, 2017
j Table Music & video top 10 retailers, 2017
k Table Video & computer games top 10 retailers, 2017
o Best in class retailers

13. How people shop
o Headlines
o Who shops by device
o Who shops and where they are located
o Who shops
o How people shop by device
o Who shops
a Table Profile of the mobile shopper, by sector
b Table Profile of the tablet shopper, by sector
c Table Average number of orders via mobile, by sector
d Table Average number of orders via tablet, by sector

14. Methodology
o What is included



Any more questions?

Get in touch with us quickly and easily. We are happy to help!


Mannan Shaikh

Mannan Shaikh

Head-Sales

sales@kminsights.com

+1 (650) 461-4455

Mansingh Surve

Mansingh Surve

Manager-Sales

sales@kminsights.com

+1 (888) 278-7681 Ext. 107

Diksha

Diksha Singh Rathore

Team Lead-Sales

sales@kminsights.com

+1 (888) 278-7681 Ext. 109