Market for Proximity Marketing

  • KMI-174950
  • May 2018
  • 145 pages
  • Semiconductors
In the modern world of advanced technologies, proximity marketing is a promising and upcoming medium in the field of information and advertising across sectors. The proximity marketing market was valued at USD 9.01 Billion in 2015 and is expected to reach USD 52.46 Billion by 2022, at a CAGR of 29.8% during the forecast period. Proximity marketing is gaining traction among retailers to send special offers to their customers when they come within proximity of a certain retail outlet’s location. Proximity marketing is the perfect way to target the desired audiences and is expected to be widely accepted by marketers in the years to come. The growth of the market is propelled by the increased focus on business intelligence and rising market competitiveness along with the growing adoption of smart phones and proximity technology. The market is further driven by factors such as increasing technological advancements in location-based services, increased use of beacons, and growing need for better customer services & response.

The scope of this report covers the proximity marketing market on the basis of location, technology, hardware, software, service, application, and geography. The indoor proximity marketing market held the largest share of the proxmarket on the basis of location. On the basis of offering, the hardware segment led the global market in 2015. The market for BLE beacons-based proximity marketing is expected to grow at the highest CAGR during the forecast period owing to its applications in multi-channel marketing and in product distribution in the retail industry.

The retail and e-commerce application led the proximity marketing market in terms of in 2015 and the trend is expected to continue till 2022. The market for deployment and integration services is expected to register the highest growth rate during the forecast period. North America held the largest share of the market in 2015, while the APAC region is expected to grow at the highest CAGR during the forecast period. In 2015, the intensity of competitive rivalry, threat of new entrants, and bargaining power of buyers had a high impact on the proximity marketing market.
Table of Contents

1 Introduction (Page No. - 15)
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology (Page No. - 19)
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Share Estimation
2.4 Market Breakdown and Data Triangulation
2.5 Research Assumptions

3 Executive Summary (Page No. - 28)

4 Premium Insights (Page No. - 33)
4.1 Attractive Opportunities for the Growth of the Proximity Marketing Market
4.2 Proximity Marketing Market, By Location
4.3 Software Market Expected to Grow at the Highest CAGR During the Forecast Period in the Proximity Marketing Market
4.4 Proximity Marketing Market, By Service
4.5 North America Held A Major Share of the Overall Proximity Marketing Market in 2015
4.6 Proximity Marketing Market, By Application

5 Market Overview (Page No. - 36)
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Location
5.2.2 By Technology
5.2.3 By Hardware
5.2.4 By Software
5.2.5 By Service
5.2.6 By Application
5.2.7 By Geography
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Increased Focus on Business Intelligence (BI) and Rising Market Competitiveness
5.3.1.2 Growing Adoption of Smartphones and Proximity Technology
5.3.1.3 Increasing Technological Advancements in Location-Based Services
5.3.1.4 Increased Use of Beacons and Growing Availability of Spatial Data and Analytical Tools
5.3.2 Restraints
5.3.2.1 Concerns Regarding Security & Privacy
5.3.2.2 Low Awareness Among End Users and Lack of Expert Workforce
5.3.3 Opportunities
5.3.3.1 Rising Demand for Internet of Things (IOT) and Emergence of the Cloud Platform
5.3.3.2 High Demand for Mobile Computing and Trending Social Media
5.3.4 Challenges
5.3.4.1 Challenges in Understanding Consumer Behaviour

6 Industry Trends (Page No. - 46)
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Intensity of Competitive Rivalry
6.3.2 Threat of Substitutes
6.3.3 Bargaining Power of Buyers
6.3.4 Bargaining Power of Suppliers
6.3.5 Threat of New Entrants

7 Market, By Location (Page No. - 56)
7.1 Introduction
7.2 Indoor Proximity Marketing
7.3 Outdoor Proximity Marketing

8 Market, By Technology (Page No. - 59)
8.1 Introduction
8.2 Wi-Fi
8.3 BLE Beacons
8.4 Near Field Communication (NFC)
8.5 GPS Geofencing
8.6 Others

9 Market, By Hardware (Page No. - 71)
9.1 Introduction
9.2 Sensors
9.3 RFID Tags
9.4 Others

10 Market, By Software (Page No. - 77)
10.1 Introduction
10.2 Content Management System
10.3 Location Analytics
10.4 Context Accelerator and Geofencing
10.5 Others

11 Market, By Service (Page No. - 82)
11.1 Introduction
11.2 Consulting Services
11.3 Deployment & Integration Services
11.4 Application Support & Maintenance Services

12 Market, By Application (Page No. - 85)
12.1 Introduction
12.2 Retail and E-Commerce
12.3 Healthcare
12.4 Infrastructural
12.4.1 Media and Entertainment
12.4.1.1 Sports and Events
12.4.1.2 Museums
12.4.2 Transporation and Logistics
12.4.3 Hospitality
12.5 Banking, Financial Services, and Insurance (BFSI)
12.6 Other Applications

13 Proximity Marketing Market, By Geography (Page No. - 110)
13.1 Introduction
13.2 North America
13.2.1 U.S.
13.2.2 Canada
13.2.3 Mexico
13.3 Europe
13.3.1 U.K.
13.3.2 Germany
13.3.3 France
13.3.4 Rest of Europe
13.4 Asia-Pacific (APAC)
13.4.1 China
13.4.2 Japan
13.4.3 India
13.4.4 South Korea
13.4.5 Rest of APAC
13.5 Rest of the World (RoW)
13.5.1 Middle East & Africa
13.5.2 South America

14 Competitive Landscape (Page No. - 141)
14.1 Overview
14.2 Market Ranking Analysis of the Proximity Marketing Market
14.3 Competitive Situation and Trends
14.3.1 New Product Launches/New Product Developments
14.3.2 Partnerships & Agreements
14.3.3 Expansions, Investments and Patents
14.3.4 Mergers & Acquisitions

15 Company Profiles (Page No. - 153)
15.1 Introduction
15.2 Google Inc.
15.3 Microsoft Corporation
15.4 Apple Inc.
15.5 Zebra Technologies Corporation
15.6 Qualcomm Inc.
15.7 Inmarket LLC
15.8 Swirl Networks Inc.
15.9 Shopkick
15.10 Estimote Inc.
15.11 Unacast
15.12 Bluvision, Inc.
15.13 Roximity
15.14 Proxama PLC
15.15 Scanbuy Inc.

List of Tables (30 Tables)

Table 1 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Table 2 Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 3 Proximity Marketing Market, By Region, 2013–2022 (USD Billion)
Table 4 Quantification of the Overall Porter’s Analysis
Table 5 Proximity Marketing Market, By Location, 2013–2022 (USD Billion)
Table 6 Comparison Between Wi-Fi, BLE and NFC
Table 7 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Table 8 Wi-Fi–Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 9 BLE Beacons-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 10 NFC-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 11 GPS Geofencing-Based Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 12 Proximity Marketing Market Based on Other Technologies, By Application, 2013–2022 (USD Billion)
Table 13 Proximity Marketing Market, By Type, 2013–2022 (USD Billion)
Table 14 Proximity Marketing Market, By Hardware, 2013–2022 (USD Billion)
Table 15 Proximity Marketing Market Volume, By Hardware, 2013–2022 (Million Units)
Table 16 Difference Between Active and Passive RFID Tags
Table 17 Proximity Marketing Market, By Software, 2013–2022 (USD Billion)
Table 18 Proximity Marketing Market, By Service, 2013–2022 (USD Billion)
Table 19 Proximity Marketing Market, By Application, 2013–2022 (USD Billion)
Table 20 Proximity Marketing Market for Retail and E-Commerce Application, By Region, 2013–2022 (USD Million)
Table 21 Proximity Marketing Market for Retail and E-Commerce Application in North America, By Country, 2013–2022 (USD Million)
Table 22 Proximity Marketing Market for Retail and E-Commerce Application in Europe, By Country, 2013–2022 (USD Million)
Table 23 Proximity Marketing Market for Retail and E-Commerce Application in APAC, By Country, 2013–2022 (USD Million)
Table 24 Proximity Marketing Market for Retail and E-Commerce Application in RoW, By Region, 2013–2022 (USD Million)
Table 25 Proximity Marketing Market for Healthcare Application, By Region, 2013–2022 (USD Million)
Table 26 Proximity Marketing Market for Healthcare Application in North America, By Country, 2013–2022 (USD Million)
Table 27 Proximity Marketing Market for Healthcare Application in Europe, By Country, 2013–2022 (USD Million)
Table 28 Proximity Marketing Market for Healthcare Application in APAC, By Country, 2013–2022 (USD Million)
Table 29 Proximity Marketing Market for Healthcare Application in RoW, By Region, 2013–2022 (USD Million)
Table 30 Proximity Marketing Market for Infrastructural Application, By Region, 2013–2022 (USD Million)

List of Figures (30 Figures)

Figure 1 Market Segmentation
Figure 2 Proximity Marketing Market: Research Design
Figure 3 Process Flow of Market Size Estimation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Proximity Marketing Market, 2013–2022 (USD Billion)
Figure 8 Proximity Marketing Market, By Type, 2016 vs 2022 (USD Billion)
Figure 9 Proximity Marketing Market, By Technology, 2013–2022 (USD Billion)
Figure 10 Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 11 APAC Market Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 12 Proximity Marketing Market Expected to Exhibit High Growth Between 2016 and 2022
Figure 13 Indoor Proximity Marketing Held the Largest Market Share in 2015
Figure 14 Location Analytics Software Expected to Exhibit the Highest Growth During the Forecast Period
Figure 15 Deployment and Integration Services Expected to Grow at the Highest CAGR During the Forecast Period
Figure 16 APAC Expected to Grow at the Highest CAGR During the Forecast Period
Figure 17 Proximity Marketing Market for Infrastructual Application Expected to Grow at the Highest CAGR Between 2016 and 2022
Figure 18 Proximity Marketing Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Value Chain Analysis: Proximity Marketing Market
Figure 20 Porter’s Five Forces Analysis, 2015
Figure 21 Proximity Marketing Market: Porter’s Five Forces Analysis (2015)
Figure 22 High Impact of Intensity of Competitive Rivalry in the Proximity Marketing Market in 2015
Figure 23 Low Impact of Threat of Substitutes in the Proximity Marketing Market in 2015
Figure 24 High Impact of the Bargaining Power of Buyers in the Proximity Marketing Market in 2015
Figure 25 Medium Impact of Bargaining Power of Suppliers in the Proximity Marketing Market in 2015
Figure 26 High Impact of the Threat of New Entrants High in the Proximity Marketing Market in 2015
Figure 27 Proximity Marketing Market, By Location, 2016 vs 2022 (USD Billion)
Figure 28 BLE Beacons–Based Proximity Marketing Expected to Grow at the Highest CAGR in the Proximity Marketing Market
Figure 29 Wi-Fi–Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)
Figure 30 BLE Beacons-Based Proximity Marketing Market, By Application, 2016 vs 2022 (USD Billion)

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