Alternative Payment Solution: Alipay

  • KMI-73786
  • Jul 2017
  • 19 pages
  • Services
Alternative Payment Solution: Alipay

Summary

Alipay is the largest alternative payment services provider globally in terms of transaction value. It is a subsidiary of Ant Financial Services, which is effectively controlled by Alibaba Group Holding Limited. It allows users to make online, in-app, and in-store payments at home and abroad. In addition, Alipay users can make domestic and international fund transfers. Alipay accounts for 65% of total third-party online payments in China and is the primary mode of payment in Alibaba’s online marketplaces, including AliExpress, Tmall, and Taobao. The solution has now become mainstream in China and is used to make payments for almost everything, from retail stores to taxis to hospitals. It is now supported by 19 Chinese national banks as well as 40 local commercial banks and 134 other financial institutions in the country.

Launched in 2004, Alipay is now accepted in more than 110 countries, allowing Chinese tourists to make payments in Chinese yuan, with the amount settled in 14 international currencies. Outside of China, Alipay’s strategy focuses on onboarding overseas merchants wherever Chinese tourists are likely to shop. As part of its expansion, it has collaborated with a number of banks and payment services providers globally. For instance, Alipay partnered with German payments company Wirecard in 2015. Under the agreement, Chinese Alipay users can make payments at authorized retailers in Europe by using integrated barcode payment functionality from Wirecard. Most recently, in May 2017 it extended its partnership with First Data, enabling Chinese consumers to use the service at more than 4 million retail outlets in the US. The two companies collaborated for the first time in 2016 to roll out Alipay services to high-end retailers.

In April 2017, Ant Financial Services merged with helloPay, a payment solution of Southeast Asian online marketplace provider Lazada. Post-merger, helloPay has been rebranded as Alipay in the countries it operates, including Singapore, Malaysia, Indonesia, and the Philippines.

The report provides information and insights into alternative payment solution Alipay, including -
- Detailed insight into its business and geographical presence
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its performance, including its revenue model
- The company's important events and milestones

Scope

- Alipay was launched in 2004, and is now accepted in more than 110 countries, allowing Chinese tourists to make payments in Chinese yuan, with the amount settled in 14 international currencies.
- In 2016, estimated transactions worth $417bn were run through Alipay.
- In May 2017, Alipay partnered with First Data enabling its service to Chinese consumers at 4 million retail outlets in US.
- In April 2017, online payment solution helloPay was merged with Alipay.

Reasons to buy

- Gain insights into Alipay's business operations, geographical presence and key events.
- Gain insights into its product portfolio and revenue model.
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.
Table of Contents
Overview
Geographical Presence
Historic Milestones
Benchmarking
Performance Highlights
Revenue Model
Partner Banks and Financial Institutions in China
Supporting Merchants
Products and Services
Significant Events
Appendix

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